MELU is a fashion brand focused on providing on trend clothing pieces with a streetwear twist. They emphasise bold aesthetics, ethically sourced materials, and limited releases. Melu wanted to create a brand image that was bold, along with having a brand voice that spoke to both current and previous generations. The solution that was agreed upon for their rebrand was to relaunch the brand identity with their latest drop called 'Nostalgia'. Taking notes from the Y2K aesthetic to really drive the bold identity along with being able to speak with current and previous generations as Y2K at the time was back in trend.