Blaire is a modern skincare and beauty brand. The products are made to enhance rather than cover. The brand balances skincare and makeup in a way that feels natural and considered. The primary problem that was identified finding the balance between impact and creating a natural identity. The products needed to be seen on the shelf and not blend it with it's competitors, whilst also ensuring it's hitting the target audience. The approach I had with this project was simplicity, femininity and bold. I want the feeling of being able to standout whilst not dominating and being overbearing. Almost like being the secret ingredient to you daily skincare, and being a for those who know what's up.